Advertising Department Manager Onboarding Checklist

Advertising Department Manager Onboarding Process

Are you looking for help setting up a staff orientation process so that when your new Advertising Department Manager starts their role, they can learn about their responsibilities and your company as quickly as possible? Whether you’re keen to use buddy onboarding, want to automate your Marketing onboarding experience or just need an onboarding checklist for your new Advertising Department Manager, you’re in the right place. We’ve put together a sample Advertising Department Manager onboarding checklist below and have created onboarding templates & resources to help.

Advertising Department Manager Onboarding Checklist

1. Introduction to the company: The new Advertising Department Manager should be provided with a comprehensive introduction to the company, including its history, mission, values, and organizational structure. This task is typically performed by the HR department or a designated company representative.

2. Familiarization with company policies and procedures: The new manager should be given a thorough overview of the company’s policies and procedures, including those related to advertising, marketing, and employee conduct. This task is usually performed by the HR department or a designated manager.

3. Introduction to the advertising team: The new manager should be introduced to the advertising team members individually, including their roles and responsibilities. This task is typically performed by the HR department or the team lead.

4. Review of current advertising campaigns: The new manager should be provided with an overview of the company’s current advertising campaigns, including their objectives, target audience, and performance metrics. This task is usually performed by the team lead or a designated team member.

5. Understanding the company’s target market: The new manager should be given a detailed understanding of the company’s target market, including demographics, psychographics, and consumer behavior. This task is typically performed by the marketing department or a designated market research team.

6. Familiarization with advertising tools and software: The new manager should be trained on the advertising tools and software used by the company, such as ad management platforms, analytics tools, and creative software. This task is usually performed by the IT department or a designated trainer.

7. Review of advertising budget and financial processes: The new manager should be provided with an overview of the advertising budget, financial processes, and reporting requirements. This task is typically performed by the finance department or a designated finance manager.

8. Understanding the company’s brand guidelines: The new manager should be familiarized with the company’s brand guidelines, including logo usage, color schemes, typography, and tone of voice. This task is usually performed by the marketing department or a designated brand manager.

9. Collaboration with other departments: The new manager should be introduced to key stakeholders from other departments, such as sales, product development, and creative, to foster collaboration and alignment. This task is typically performed by the team lead or a designated project manager.

10. Setting performance goals and expectations: The new manager should have a discussion with their supervisor or the HR department to establish clear performance goals and expectations for their role. This task is typically performed by the HR department or a designated supervisor.

11. Training on company-specific processes and workflows: The new manager should receive training on company-specific processes and workflows related to advertising, such as campaign planning, creative development, media buying, and performance tracking. This task is usually performed by the team lead or a designated trainer.

12. Introduction to key clients and vendors: The new manager should be introduced to key clients and vendors with whom they will be working closely. This task is typically performed by the team lead or a designated account manager.

13. Review of past advertising campaigns and lessons learned: The new manager should be provided with a review of past advertising campaigns, including successes, failures, and lessons learned. This task is usually performed by the team lead or a designated team member.

14. Understanding the competitive landscape: The new manager should be given an overview of the competitive landscape in the industry, including key competitors, market trends, and industry benchmarks. This task is typically performed by the marketing department or a designated market research team.

15. Introduction to company culture and values: The new manager should be immersed in the company’s culture and values, including participating in team-building activities, attending company events, and understanding the company’s mission and vision. This task is typically performed by the HR department or a designated culture ambassador.

16. Development of a strategic advertising plan: The new manager should work with the team lead and other stakeholders to develop a strategic advertising plan aligned with the company’s goals and objectives. This task is typically performed collaboratively by the advertising team and the marketing department.

17. Ongoing training and professional development: The new manager should be provided with opportunities for ongoing training and professional development, such as attending industry conferences, workshops, or online courses. This task is typically coordinated by the HR department or a designated training manager.

18. Performance evaluation and feedback: The new manager should undergo regular performance evaluations and receive constructive feedback to support their growth and development in the role. This task is typically performed by the HR department or a designated supervisor.

19. Building relationships with external stakeholders: The new manager should actively build relationships with external stakeholders, such as media partners, advertising agencies, and industry influencers, to enhance the company’s advertising efforts. This task is typically performed by the manager in collaboration with the marketing and business development teams.

20. Continual monitoring and optimization of advertising campaigns: The new manager should continuously monitor and optimize advertising campaigns to ensure they are meeting their objectives and delivering desired results. This task is typically performed by the advertising team, with the manager providing guidance and oversight

Setting Up Your Employee Onboarding Process

From reading through the items in the example Advertising Department Manager checklist above, you’ll now have an idea of how you can apply best practices to getting your new Advertising Department Manager up to speed and working well in your Marketing team. Scroll up to see the link to our onboarding templates & resources or get in touch to discuss getting help setting up your systems and processes in this area.