Public Information Relations Manager Onboarding Checklist

Public Information Relations Manager Onboarding Process

Are you looking for help setting up a staff orientation process so that when your new Public Information Relations Manager starts their role, they can learn about their responsibilities and your company as quickly as possible? Whether you’re keen to use buddy onboarding, want to automate your Public Relations onboarding experience or just need an onboarding checklist for your new Public Information Relations Manager, you’re in the right place. We’ve put together a sample Public Information Relations Manager onboarding checklist below and have created onboarding templates & resources to help.

Public Information Relations Manager Onboarding Checklist

1. Introduction to the company: The new Public Information Relations Manager should be provided with a comprehensive introduction to the company, including its history, mission, values, and organizational structure. This task is typically performed by the Human Resources department or a designated company representative.

2. Familiarization with company policies and procedures: The new manager should be given a thorough overview of the company’s policies and procedures, including those related to communication, media relations, crisis management, and social media usage. This task is typically performed by the Human Resources department or the Public Relations department.

3. Introduction to key stakeholders: The new manager should be introduced to key stakeholders within the company, such as senior executives, department heads, and colleagues in related departments. This task is typically performed by the Public Relations department or a designated supervisor.

4. Review of previous PR campaigns and initiatives: The new manager should be provided with an overview of previous public relations campaigns and initiatives undertaken by the company. This will help them understand the company’s PR strategy and identify areas for improvement. This task is typically performed by the Public Relations department or a designated supervisor.

5. Review of media contacts and relationships: The new manager should be given access to the company’s media contact database and provided with an overview of existing media relationships. This will help them understand the company’s current media landscape and identify potential opportunities for media coverage. This task is typically performed by the Public Relations department or a designated supervisor.

6. Training on media monitoring and analysis tools: The new manager should be trained on the company’s media monitoring and analysis tools, which are used to track media coverage, measure PR campaign effectiveness, and identify media trends. This task is typically performed by the Public Relations department or a designated supervisor.

7. Introduction to crisis management protocols: The new manager should be familiarized with the company’s crisis management protocols, including the chain of command, communication channels, and key responsibilities during a crisis situation. This task is typically performed by the Public Relations department or a designated supervisor.

8. Review of industry trends and best practices: The new manager should be provided with resources and materials to stay updated on industry trends and best practices in public relations. This will help them stay informed and bring fresh ideas to the company’s PR strategy. This task is typically performed by the Public Relations department or a designated supervisor.

9. Introduction to company branding guidelines: The new manager should be given a thorough understanding of the company’s branding guidelines, including logo usage, color schemes, typography, and tone of voice. This will ensure consistency in all PR materials and communications. This task is typically performed by the Marketing department or a designated supervisor.

10. Shadowing experienced PR professionals: The new manager should have the opportunity to shadow experienced PR professionals within the company to gain practical insights and learn from their expertise. This task is typically arranged by the Public Relations department or a designated supervisor.

11. Setting performance goals and expectations: The new manager should have a meeting with their supervisor to discuss performance goals, expectations, and key performance indicators (KPIs) for their role. This will provide clarity on what is expected of them and help align their efforts with the company’s objectives. This task is typically performed by the Public Relations department or a designated supervisor.

12. Introduction to internal communication channels: The new manager should be introduced to the company’s internal communication channels, such as email systems, project management tools, and collaboration platforms. This will facilitate effective communication and collaboration with colleagues across departments. This task is typically performed by the IT department or a designated supervisor.

13. Review of budget and resource allocation: The new manager should be provided with an overview of the PR budget and how resources are allocated for various PR activities. This will help them understand the financial constraints and make informed decisions regarding PR initiatives. This task is typically performed by the Finance department or a designated supervisor.

14. Introduction to external PR agencies or consultants: If the company works with external PR agencies or consultants, the new manager should be introduced to them and provided with an overview of their roles and responsibilities. This will facilitate collaboration and ensure a seamless working relationship. This task is typically performed by the Public Relations department or a designated supervisor.

15. Ongoing professional development opportunities: The new manager should be informed about ongoing professional development opportunities, such as conferences, workshops, webinars, and industry certifications, that can enhance their skills and knowledge in public relations. This task is typically performed by the Human Resources department or the Public Relations department.

By completing these onboarding tasks, the new Public Information Relations Manager will be equipped with the necessary knowledge, resources, and relationships to effectively carry out their role within the company

Setting Up Your Employee Onboarding Process

From reading through the items in the example Public Information Relations Manager checklist above, you’ll now have an idea of how you can apply best practices to getting your new Public Information Relations Manager up to speed and working well in your Public Relations team. Scroll up to see the link to our onboarding templates & resources or get in touch to discuss getting help setting up your systems and processes in this area.