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Public Relations Department Manager Onboarding Checklist
Contents
Public Relations Department Manager Onboarding Process
Are you looking for help setting up a staff orientation process so that when your new Public Relations Department Manager starts their role, they can learn about their responsibilities and your company as quickly as possible? Whether you’re keen to use buddy onboarding, want to automate your Marketing onboarding experience or just need an onboarding checklist for your new Public Relations Department Manager, you’re in the right place. We’ve put together a sample Public Relations Department Manager onboarding checklist below and have created onboarding templates & resources to help.
Public Relations Department Manager Onboarding Checklist
1. Introduction to the company: The new Public Relations Department Manager should be provided with a comprehensive introduction to the company, including its history, mission, values, and organizational structure. This task is typically performed by the Human Resources department or a designated company representative.
2. Familiarization with the team: The new manager should be introduced to the members of their team, including their roles and responsibilities. This will help establish relationships and promote effective collaboration. The team leader or supervisor typically performs this task.
3. Review of department goals and objectives: The new manager should be briefed on the department’s goals and objectives, as well as any ongoing projects or campaigns. This will provide them with a clear understanding of what is expected and help them align their efforts accordingly. The department head or a senior member of the team usually performs this task.
4. Review of existing PR strategies and tactics: The new manager should be provided with an overview of the company’s existing public relations strategies and tactics. This will help them understand the current approach and identify areas for improvement or adjustment. The outgoing PR Department Manager or a senior member of the team typically performs this task.
5. Introduction to key stakeholders: The new manager should be introduced to key stakeholders, both internal and external, such as executives, clients, media contacts, and industry influencers. This will help them establish relationships and understand the dynamics of the company’s PR ecosystem. The department head or a senior member of the team usually performs this task.
6. Review of PR tools and resources: The new manager should be familiarized with the PR tools and resources used by the company, such as media monitoring software, press release distribution platforms, and social media management tools. This will enable them to effectively manage and measure PR efforts. A designated member of the PR team or the IT department typically performs this task.
7. Training on company policies and procedures: The new manager should receive training on company policies and procedures, including those related to PR activities, media relations, crisis management, and social media usage. This will ensure compliance and help them navigate potential challenges. The Human Resources department or a designated company representative typically performs this task.
8. Review of budget and financial management: The new manager should be provided with an overview of the department’s budget and financial management processes. This will enable them to effectively allocate resources, track expenses, and report on ROI. The Finance department or a designated member of the PR team typically performs this task.
9. Introduction to PR vendors and agencies: The new manager should be introduced to any external PR vendors or agencies that the company works with. This will help them understand the scope of these partnerships and facilitate effective collaboration. The outgoing PR Department Manager or a senior member of the team typically performs this task.
10. Shadowing and mentoring opportunities: The new manager should have the opportunity to shadow and learn from experienced PR professionals within the company. This will provide them with practical insights and guidance as they navigate their new role. A designated mentor or a senior member of the PR team typically performs this task
Setting Up Your Employee Onboarding Process
From reading through the items in the example Public Relations Department Manager checklist above, you’ll now have an idea of how you can apply best practices to getting your new Public Relations Department Manager up to speed and working well in your Marketing team. Scroll up to see the link to our onboarding templates & resources or get in touch to discuss getting help setting up your systems and processes in this area.
