Vlogger Onboarding Process
Are you looking for help setting up a staff orientation process so that when your new Vlogger starts their role, they can learn about their responsibilities and your company as quickly as possible? Whether you’re keen to use buddy onboarding, want to automate your Media onboarding experience or just need an onboarding checklist for your new Vlogger, you’re in the right place. We’ve put together a sample Vlogger onboarding checklist below and have created onboarding templates & resources to help.
Vlogger Onboarding Checklist
1. Equipment setup: This task involves setting up the necessary equipment for vlogging, such as cameras, microphones, lighting, and editing software. The vlogger themselves would typically perform this task, with guidance from the company’s IT or production team if needed.
2. Familiarization with company policies: It is crucial for the vlogger to understand the company’s policies regarding content creation, copyright, privacy, and any other relevant guidelines. The HR department or a designated supervisor would typically provide the necessary information and documents for this task.
3. Introduction to the company’s brand: To effectively represent the company, the vlogger needs to understand the brand’s values, mission, and target audience. This task can be performed by the marketing or branding team, who would provide materials such as brand guidelines, previous videos, and marketing strategies.
4. Content planning and brainstorming: Collaborating with the content team or supervisor, the vlogger should participate in brainstorming sessions to generate ideas for engaging and relevant video content. This task involves discussing potential topics, formats, and approaches that align with the company’s objectives and audience preferences.
5. Research and scriptwriting: Before filming, the vlogger should conduct thorough research on the chosen topics, ensuring accuracy and credibility. They would then write scripts for their videos, incorporating key messages, storytelling techniques, and engaging hooks. This task is typically performed by the vlogger themselves, with feedback and guidance from the content team.
6. Video production: Once the script is finalized, the vlogger would proceed with filming the video content. This task involves setting up the camera, recording the footage, and ensuring proper lighting and sound quality. The vlogger may receive assistance from a production team or videographer, depending on the company’s resources.
7. Editing and post-production: After filming, the vlogger would edit the footage using video editing software. This task includes trimming, adding transitions, incorporating graphics or animations, and enhancing the overall visual and audio quality. The vlogger may receive support from an editing team or have access to editing resources provided by the company.
8. SEO optimization and metadata: To maximize the visibility and reach of their videos, the vlogger should understand the basics of search engine optimization (SEO) and metadata. This task involves adding relevant keywords, tags, and descriptions to the video, as well as optimizing titles and thumbnails. The vlogger may receive guidance from the marketing or SEO team.
9. Publishing and scheduling: Once the video is edited and optimized, the vlogger needs to publish it on the appropriate platforms, such as YouTube, Vimeo, or the company’s website. This task involves selecting the right publishing settings, scheduling release dates, and ensuring proper categorization and tagging. The vlogger may receive support from the content or social media team.
10. Engaging with the audience: A crucial aspect of being a vlogger is engaging with the audience through comments, messages, and social media interactions. This task involves responding to comments, addressing inquiries, and fostering a sense of community. The vlogger would typically handle this task themselves, with occasional support from the social media or customer support team
Setting Up Your Employee Onboarding Process
From reading through the items in the example Vlogger checklist above, you’ll now have an idea of how you can apply best practices to getting your new Vlogger up to speed and working well in your Media team. Scroll up to see the link to our onboarding templates & resources or get in touch to discuss getting help setting up your systems and processes in this area.