In this article, we’ll look at the best practices for onboarding your new Web Content Developer. We’ll look at the employee onboarding process/steps you can add to your own reusable Web Content Developer checklist.
Need help with onboarding new Marketing team members? See the templates and resources we recommend for successful onboarding experiences.
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Are you looking for help setting up a staff orientation process so that when your new Web Content Developer starts their role, they can learn about their responsibilities and your company as quickly as possible? Whether you’re keen to use buddy onboarding, want to automate your Marketing onboarding experience or just need an onboarding checklist for your new Web Content Developer, you’re in the right place. We’ve put together a sample Web Content Developer onboarding checklist below and have created onboarding templates & resources to help.
1. Introduction to company culture and values: The task involves providing an overview of the company’s culture, values, and mission to help the new web content developer understand the organization’s ethos. This task is typically performed by the HR department or a designated company representative.
2. Orientation to company policies and procedures: This task entails familiarizing the new web content developer with the company’s policies and procedures, including those related to data security, content creation guidelines, and intellectual property rights. The HR department or a designated team member usually handles this task.
3. Introduction to the marketing team: The new web content developer should be introduced to the marketing team, including team members, their roles, and responsibilities. This introduction helps foster collaboration and establishes relationships within the team. The marketing manager or a team lead typically performs this task.
4. Overview of marketing strategies and goals: The new web content developer should receive an overview of the company’s marketing strategies and goals. This includes understanding target audiences, key performance indicators, and the overall marketing plan. The marketing manager or a designated team member usually provides this information.
5. Familiarization with content management systems (CMS): As a web content developer, it is crucial to become familiar with the company’s chosen CMS. This task involves training on how to navigate, update, and publish content using the CMS. The IT department or a designated CMS administrator typically handles this task.
6. Understanding brand guidelines: The new web content developer should be provided with brand guidelines, including logo usage, color schemes, typography, and tone of voice. This ensures consistency in the company’s branding efforts. The marketing manager or a designated brand manager typically provides this information.
7. Training on SEO best practices: Search engine optimization (SEO) is essential for web content developers. This task involves training on keyword research, on-page optimization, meta tags, and other SEO techniques to improve website visibility. The marketing manager or an SEO specialist typically performs this task.
8. Collaboration with design and development teams: Web content developers often work closely with design and development teams. This task involves introducing the new web content developer to these teams, explaining their roles, and establishing communication channels for collaboration. The marketing manager or a designated team lead typically handles this task.
9. Review of existing website content: The new web content developer should review the existing website content to understand the tone, style, and messaging used. This task helps ensure consistency and provides insights into areas that may require improvement. The web content developer may perform this task independently or with guidance from the marketing manager.
10. Creation of a content calendar: A content calendar helps plan and organize content creation and publishing. This task involves working with the marketing team to create a content calendar that aligns with marketing strategies and goals. The web content developer, in collaboration with the marketing manager, typically performs this task.
11. Training on analytics and reporting tools: Understanding website analytics and reporting tools is crucial for web content developers. This task involves training on tools like Google Analytics to track website performance, user behavior, and content engagement. The marketing manager or a designated analytics specialist typically handles this task.
12. Introduction to social media management: Many web content developers are responsible for managing social media platforms. This task involves training on social media management tools, content scheduling, engagement strategies, and monitoring. The marketing manager or a designated social media specialist typically performs this task.
13. Collaboration with other departments: Web content developers often collaborate with various departments, such as sales, product management, or customer support. This task involves introducing the new web content developer to these departments, explaining their roles, and establishing communication channels for collaboration. The marketing manager or a designated team lead typically handles this task.
14. Ongoing professional development opportunities: To stay updated with industry trends and enhance skills, web content developers should be provided with ongoing professional development opportunities. This task involves sharing resources, recommending courses or conferences, and encouraging continuous learning. The HR department or the marketing manager typically performs this task.
15. Performance evaluation and feedback: Regular performance evaluations and feedback sessions are essential for the growth and development of web content developers. This task involves setting performance goals, conducting evaluations, and providing constructive feedback. The marketing manager or a designated team lead typically handles this task
From reading through the items in the example Web Content Developer checklist above, you’ll now have an idea of how you can apply best practices to getting your new Web Content Developer up to speed and working well in your Marketing team. Scroll up to see the link to our onboarding templates & resources or get in touch to discuss getting help setting up your systems and processes in this area.
