Website/Blog Editor Onboarding Process
Are you looking for help setting up a staff orientation process so that when your new Website/Blog Editor starts their role, they can learn about their responsibilities and your company as quickly as possible? Whether you’re keen to use buddy onboarding, want to automate your Writing onboarding experience or just need an onboarding checklist for your new Website/Blog Editor, you’re in the right place. We’ve put together a sample Website/Blog Editor onboarding checklist below and have created onboarding templates & resources to help.
Website/Blog Editor Onboarding Checklist
1. Introduction to company culture and values: The task involves providing the new website/blog editor with an overview of the company’s culture, values, and mission. This helps them understand the company’s vision and align their work accordingly. The HR department or a designated company representative typically performs this task.
2. Familiarization with company policies and procedures: The new website/blog editor needs to be acquainted with the company’s policies and procedures, such as code of conduct, data protection, and content guidelines. This ensures they adhere to the company’s standards and maintain consistency in their work. The HR department or a designated company representative is responsible for providing this information.
3. Introduction to the content management system (CMS): As a website/blog editor, the new employee must be trained on the company’s CMS, which is used to create, edit, and publish content. This task involves providing a comprehensive overview of the CMS functionalities, including how to upload and format content, add images, and optimize for search engines. The IT department or a designated CMS expert typically performs this task.
4. Review of existing content: The new website/blog editor should be given access to the company’s website or blog to review existing content. This task allows them to familiarize themselves with the company’s writing style, tone, and voice. It also helps them understand the content gaps and identify areas for improvement. The website/blog editor’s supervisor or a designated content manager typically oversees this task.
5. Introduction to the editorial calendar: The new website/blog editor should be introduced to the company’s editorial calendar, which outlines the content publishing schedule. This task involves explaining how to access and update the calendar, as well as understanding the content themes, deadlines, and target audience for each piece. The content manager or a designated editorial team member typically performs this task.
6. Training on SEO best practices: Since the website/blog editor plays a crucial role in optimizing content for search engines, they should receive training on SEO best practices. This task involves explaining keyword research, on-page optimization techniques, meta tags, and other SEO strategies to improve content visibility. The SEO specialist or a designated digital marketing expert typically performs this task.
7. Collaboration with other departments: The new website/blog editor should be introduced to other departments they will collaborate with, such as graphic designers, social media managers, and marketing teams. This task involves explaining the workflow, communication channels, and expectations for cross-departmental collaboration. The content manager or a designated team lead typically oversees this task.
8. Review of style guide and brand guidelines: The new website/blog editor should be provided with the company’s style guide and brand guidelines. This task involves explaining the preferred writing style, grammar rules, tone, and brand voice to ensure consistency across all content. The content manager or a designated brand representative typically performs this task.
9. Training on analytics and reporting: The website/blog editor should receive training on how to analyze content performance using analytics tools, such as Google Analytics. This task involves explaining key metrics, interpreting data, and using insights to optimize future content strategies. The digital marketing team or a designated analytics expert typically performs this task.
10. Introduction to company communication tools: The new website/blog editor should be introduced to the company’s communication tools, such as email, project management software, and internal messaging platforms. This task involves explaining how to use these tools effectively for efficient communication and task management. The IT department or a designated team lead typically performs this task.
11. Shadowing experienced editors: To gain practical experience and learn from experienced professionals, the new website/blog editor should have the opportunity to shadow and observe the work of senior editors. This task allows them to understand the editorial process, quality standards, and best practices followed within the company. The content manager or a designated senior editor typically oversees this task.
12. Performance expectations and feedback: The new website/blog editor should have a clear understanding of their performance expectations and how their work will be evaluated. This task involves setting goals, discussing key performance indicators, and establishing a feedback mechanism for continuous improvement. The content manager or a designated supervisor typically performs this task.
13. Introduction to company resources and tools: The new website/blog editor should be provided with a comprehensive list of company resources and tools that can aid their work, such as stock photo libraries, content planning templates, and grammar-checking software. This task involves explaining how to access and effectively utilize these resources. The content manager or a designated team lead typically performs this task.
14. Introduction to company stakeholders: The new website/blog editor should be introduced to key stakeholders within the company, such as executives, marketing managers, and subject matter experts. This task involves explaining their roles, responsibilities, and how they contribute to the content creation process. The content manager or a designated team lead typically oversees this task.
15. Ongoing training and professional development: To ensure the website/blog editor stays updated with industry trends and hones their skills, they should be provided with opportunities for ongoing training and professional development. This task involves identifying relevant workshops, webinars, or courses that can enhance their expertise. The HR department or a designated professional development coordinator typically performs this task
Setting Up Your Employee Onboarding Process
From reading through the items in the example Website/Blog Editor checklist above, you’ll now have an idea of how you can apply best practices to getting your new Website/Blog Editor up to speed and working well in your Writing team. Scroll up to see the link to our onboarding templates & resources or get in touch to discuss getting help setting up your systems and processes in this area.