Community Relations Manager Onboarding Checklist

Community Relations Manager Onboarding Process

Are you looking for help setting up a staff orientation process so that when your new Community Relations Manager starts their role, they can learn about their responsibilities and your company as quickly as possible? Whether you’re keen to use buddy onboarding, want to automate your Marketing onboarding experience or just need an onboarding checklist for your new Community Relations Manager, you’re in the right place. We’ve put together a sample Community Relations Manager onboarding checklist below and have created onboarding templates & resources to help.

Community Relations Manager Onboarding Checklist

1. Introduction to the company: The new Community Relations Manager should be provided with a comprehensive introduction to the company, including its history, mission, values, and organizational structure. This task is typically performed by the Human Resources department or a designated company representative.

2. Familiarization with the marketing team: The Community Relations Manager should be introduced to the marketing team members, including their roles and responsibilities. This will help establish relationships and facilitate collaboration. The task of introducing the new hire to the marketing team is usually performed by the team lead or a senior member of the marketing department.

3. Review of community relations strategy: The new Community Relations Manager should be given an overview of the company’s existing community relations strategy, including any ongoing initiatives, partnerships, or events. This will help the manager understand the company’s approach to community engagement and identify areas for improvement. The task of reviewing the community relations strategy is typically performed by the manager’s direct supervisor or a senior member of the community relations team.

4. Training on company policies and procedures: The new hire should receive training on the company’s policies and procedures, including those related to community engagement, marketing, and communication. This will ensure that the Community Relations Manager understands the guidelines and protocols to follow when interacting with the community and representing the company. The task of providing training on company policies and procedures is usually performed by the Human Resources department or a designated trainer.

5. Introduction to key stakeholders: The Community Relations Manager should be introduced to key stakeholders, both internal and external, who play a crucial role in the company’s community relations efforts. This may include representatives from local government, non-profit organizations, media outlets, and community leaders. The task of introducing the new hire to key stakeholders is typically performed by the manager’s direct supervisor or a senior member of the community relations team.

6. Review of past community relations initiatives: The new Community Relations Manager should be provided with a comprehensive review of past community relations initiatives undertaken by the company. This will help the manager understand the company’s track record, successes, and challenges in community engagement. The task of reviewing past community relations initiatives is usually performed by the manager’s direct supervisor or a senior member of the community relations team.

7. Access to relevant tools and resources: The new hire should be granted access to all the necessary tools and resources required to perform their role effectively. This may include software platforms, databases, communication tools, and relevant industry publications. The task of providing access to tools and resources is typically performed by the IT department or a designated administrator.

8. Creation of a community relations plan: The Community Relations Manager should be tasked with creating a comprehensive community relations plan that aligns with the company’s overall marketing strategy. This plan should outline specific goals, target audiences, tactics, and metrics for measuring success. The task of creating a community relations plan is performed by the Community Relations Manager themselves, with guidance and input from their direct supervisor or the marketing team.

9. Collaboration with other departments: The new hire should be encouraged to collaborate with other departments, such as public relations, social media, and event planning, to ensure a cohesive approach to community engagement. This may involve attending cross-departmental meetings, sharing information, and coordinating efforts. The task of facilitating collaboration with other departments is typically performed by the manager’s direct supervisor or a designated team lead.

10. Ongoing professional development: The Community Relations Manager should be provided with opportunities for ongoing professional development, such as attending industry conferences, workshops, or webinars. This will help them stay updated on the latest trends, best practices, and strategies in community relations and marketing. The task of facilitating ongoing professional development is typically performed by the manager’s direct supervisor or the Human Resources department

Setting Up Your Employee Onboarding Process

From reading through the items in the example Community Relations Manager checklist above, you’ll now have an idea of how you can apply best practices to getting your new Community Relations Manager up to speed and working well in your Marketing team. Scroll up to see the link to our onboarding templates & resources or get in touch to discuss getting help setting up your systems and processes in this area.